Qudos Bank Arena, Australia’s largest and most diverse indoor Arena, will host an extravaganza of events in the first quarter of 2025 as some of the biggest stars in entertainment make their way to Sydney. 

From the whirlwind of UFC 312 action to a superstar line-up of music icons such as Bryan Adams, Drake, Billie Eilish, Kylie Minogue and Dua Lipa, the events will captivate live entertainment fans and bring thousands of visitors to Sydney. 

Owned by TEG and proudly operated by ASM Global, Qudos Bank Arena celebrated 25 years of bringing live entertainment to NSW late last year and the world-class events keep rolling at the Sydney Olympic Park venue in 2025. 

In the next two months alone, the Arena will host: 

  • An epic return of Ultimate Fighting Championship to Australia on 9 February, with UFC 312 featuring Du Plessis v Strickland as the main card among a stunning line-up of UFC bouts; 
  • The return of Bryan Adams, one of the best-selling music artists of all time, with his So Happy It Hurts Tour on 12 February; 
  • Five-time Grammy-award winning and platinum global artist Drake bringing The Anita Max Win Tour to Sydney on 16-17-19-20 February, plus 7 March; 
  • Hugely popular singer-songwriter Billie Eilish with her Hit Me Hard and Soft: The Tour unfolding before the release of her third studio album in May. Billie’s tour dates are 24, 25, 27 and 28 February; 
  • Australia’s own international music icon Kylie Minogue will bring her Tensions Tour to Sydney from 1-3 March – Kylie’s biggest Tour in 14 years; 
  • Country music superstar Chris Stapleton with his All American Road Show on 4-5 March; 
  • Global pop powerhouse Dua Lipa with her Radical Optimisation Tour on 26-28-29 March.

Additionally, the Sydney Kings will continue their charge toward the NBL Finals, with the mighty Kings chasing a third NBL championship in four seasons.  

Qudos Bank Arena General Manager Steve Hevern said: “We expect to welcome close to 1 million fans at our events in 2025 and are thrilled to be presenting such a diverse line-up of events. The first three months alone will feature a galaxy of international sporting stars and musicians that will be a welcome addition to Sydney’s vibrant live entertainment and provide special moments for so many people.” 

The smorgasbord of sport and entertainment action at the Arena – in tandem with a host of other events across Greater Sydney – will provide a boon for the State’s visitor economy. Fans travelling to Sydney for the events are encouraged to book their accommodation early. 
 

The full line-up of confirmed events for 2025 is available at www.qudosbankarena.com.au 

_______________________________________________________ 

ABOUT QUDOS BANK ARENA 
Qudos Bank Arena is Australasia’s 1# and largest indoor entertainment arena, located in Sydney Olympic Park. As a world-class venue, it hosts concerts, sports events, comedy and family entertainment experiences, attracting over 1 million patrons annually. 

ACKNOWLEDGEMENT OF COUNTRY   
Qudos Bank Arena acknowledges that we are on Wangal land. This land connects us all to the past and the future. We respect Wangal Country, recognise Elders past, present and emerging as Traditional Custodians of it, and celebrate the ongoing deep cultural connection of the people who continue to carry its language, song, dance, and stories. 

ABOUT ASM GLOBAL 
ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of over 400 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues.  

Follow us on Facebook, Instagram, LinkedIn and X. Visit asmglobal.com 

ASM GLOBAL (APAC and MENA) 
From its APAC and MENA regional headquarters in Brisbane, Australia, ASM Global operates and books a network of venues that includes:  

– Entertainment and Indoor Sports Arenas – Qudos Bank Arena, Sydney; RAC Arena, Perth; Brisbane Entertainment Centre; Newcastle Entertainment Centre; ICC Sydney Theatre; Brisbane Convention & Exhibition Centre, Great Hall; Cairns Arena; Bangkok Arena (under construction); Coca Cola Arena, Dubai; Kai Tak Sports Park Indoor Arena (under construction), Hong Kong; and Axiata Arena, Kuala Lumpur; 
– Live Performance Theatres – Brisbane, Cairns, Darwin, Sydney, Bahrain, Dubai and Kuala Lumpur; 
– Convention & Exhibition Centres – Brisbane, Cairns, Darwin, Newcastle, Sydney, Christchurch, Kuala Lumpur, Dubai, Bahrainand Riyadh; 
– Stadiums – Suncorp Stadium, Brisbane; National Stadium at Bukit Jalil, Kuala Lumpur; Kai Tak Sports Park Main Stadium, Hong Kong (under construction); and 50% ownership of VenuesLive, the operator of Optus Stadium, Perth 
– King Abdullah Financial District Conference Center, Riyadh 
– Boutique Meeting Facilities in Expo City, Dubai. 

For more information, visit asmglobal.com 

ABOUT TEG
 
TEG is a global leader in live entertainment, ticketing, digital and data which sits at the heart of the live event experience for millions of fans. TEG operates globally and includes TEG Live, TEG Sport, TEG Rugby Live, TEG Experiences, TEG Dainty, TEG Van Egmond, TEG MJR, Laneway Festival, Handsome Tours, TEG Lifelike Touring, TEG TES Live, TEG Europe, TEG Asia, TEG North America, Qudos Bank Arena, Ticketek, Ovation, FAN+, VIP NOW and SXSW Sydney. 

Delivering tailored cultural experiences across events drives record success

Sydney, 6 December, 2024 – Qudos Bank Arena, owned by TEG and Managed by ASM Global, Australasia’s largest and most diverse indoor entertainment Arena, has revolutionised its approach to the delivery of customised and inclusive experiences for multicultural audiences with the assistance of leading multicultural agency, CulturalPulse. Together, they are setting a new standard in audience engagement through segmented marketing strategies and culturally customised communications, targeting Australia’s growing and diverse diaspora communities.

Over the past 18 months, Qudos Bank Arena has hosted a series of concerts featuring high-profile international artists from K-Pop, to Mando Pop, Indian Hip-Hop / Pop and to Reggaeton. These events, while in high demand with premium ticket prices, previously resulted in lower-than-average Net Promoter Scores (NPS) and food and beverage sales. Recognising the need for a new, culturally focused approach, Qudos Bank Arena has engaged CulturalPulse to deliver cultural advice, audience insights and tailored, culturally sensitive customer experiences and marketing content to meet the needs of its diverse audiences.

Why has Qudos Bank Arena pivoted to become a ‘venue of choice’ for multicultural patrons?
  • Ticket prices for multicultural acts are on average higher than the Arena’s overall average for concerts.
  • Multicultural events account for 14% of Qudos Bank Arena’s concert performances, with acts like aespa, Joker Xue, and Diljit Dosanjh attracting high-value audiences.
  • Multicultural events make up 4 of the top 10 concerts by average ticket price, yet NPS scores tracking customer satisfaction for these events were found to be lagging as much as 90% below average.
  • Food and beverage options were not meeting diverse tastes with spend at multicultural events was 65% lower than the average across all events.

Addressing the challenge through a culturally customised pilot 

In response, Qudos Bank Arena and CulturalPulse launched a strategic program to enhance audience engagement through a mix of customised communications and segmented marketing, driving deeper connections with culturally specific communities. This includes adapting event experience communications and customer service staff that align to multicultural audiences, direct engagement with cultural leaders and influencers for corporate hospitality offerings, and customer service messaging into the primary languages of key audience groups, such as Mandarin, Hindi, Korean, and Punjabi.

Terrence Trujillo, Director of Commercial, Qudos Bank Arena, said: “By collaborating with CulturalPulse, Qudos Bank Arena has enhanced its multicultural event offerings, ensuring an inclusive and exceptional experience for diverse audiences. Our tailored communications, services, and products now better meet the unique needs of multicultural customers, fostering a welcoming environment for all.”

Steve Hevern, General Manager, Qudos Bank Arena said: “Qudos Bank Arena has recently celebrated 25 years of delivering diverse and exciting content to the community. In recent years we have been thrilled to welcome new and diverse audiences that have been in attendance for multicultural events, reflecting Sydney’s growing status as a vibrant, international city. To meet the evolving needs of these customers, we are committed to providing tailored services that ensure an exceptional experience for all who visit the Arena.”

Kate Watson, Marketing Manager, TEG Live said, “TEG Live would like to recognise Qudos Bank Arena for its exceptional commitment to engaging with multicultural audiences and supporting inclusivity in the entertainment sector. During our collaboration on the aespa: Synk Parallel Line tour, the team exhibited a strong dedication to creating an inclusive experience for all K-POP fans. They proactively worked with a specialist agency to broaden the reach and engagement of our ticket sales campaign, effectively connecting with diverse multicultural audiences, and showcasing the universal appeal of K-pop. We look forward to partnering with the Qudos Bank Arena team on future events that celebrate diversity and highlight the power of music in bringing people together.”

Customising communications for maximum impact

Through the collaboration with CulturalPulse, Qudos Bank Arena has already implemented a range of tactics to address the needs of its multicultural audiences, including:

  • Community engagement and Corporate Partnerships: Qudos Bank Arena has hosted prominent members of the multicultural business community in corporate suites, introducing them to the Arena’s offerings, which has led to new corporate relationships and opportunities for future event sponsorships.
  • Segmented marketing campaigns: Targeted digital marketing strategies for each cultural segment, driven by key insights have been innovative in the field and resulted in higher positive sentiment for ticket holders. For example, 86% of aespa attendees found translated newsletters “Helpful” and “Culturally Inclusive”, compared to 58% of Arijit Singh attendees. Food options were more widely consumed at the Arijit Singh event (52%) than aespa (36%), despite lower awareness at the latter. While QR codes had limited usage, 89% of aespa attendees found them “Helpful”, and 75% rated them as “Culturally Inclusive”. These campaigns enhance engagement and inclusivity across diverse audiences.
  • Targeted and audience-led media approach  – Utilising the CulturalPulse media and amplification network, the marketing campaign that reached Korean audiences led to 2,134 clicks to the website and increased ticket sales by 43% in 4 weeks.
  • Tailored food and beverage offerings: Culturally specific menus, such as the Indian Tasting Box, which sold over 1,173 units at Arijit Singh’s concert, marking an 81% increase in sales compared to previous Indian events.
  • Bi-lingual customer service and content: In-language customer service representatives were deployed at key multicultural events, and bi-lingual video content with subtitles was produced to ensure seamless communication with audiences from diverse backgrounds.

Revolutionising the customer experience for Multicultural audiences

CulturalPulse’s proprietary audience insights platform, AskGenie, played a pivotal role in analysing customer data and identifying opportunities to improve NPS and food and beverage sales. Through gap analysis and culturally tailored customer journey mapping, Qudos Bank Arena has seen a marked increase in customer satisfaction, driving repeat business and elevating its status as the multicultural venue of choice.

“What we’ve done is bring a real sense of connection to the venue, for both the artists and their fans,” said Reg Raghavan, Founder and CEO at CulturalPulse.

 “Understanding the unique needs of these audiences through data-driven insights has enabled Qudos Bank Arena to create experiences that resonate deeply, both emotionally and culturally.”

The Results: A new standard in Multicultural event success

Since launching the program, Qudos Bank Arena has seen transformative results across all key metrics:
– 72% increase in NPS and second-highest NPS of 2023 for Joker Xue and 140% increase compared to other comparative shows.

– 33% increase in food and beverage spend

– 43% uplift in ticket sales for aespa, supported by a culturally targeted marketing campaign.

– 72% respondents rated the translated event information email “culturally inclusive”. 

– Stronger relationships with multicultural media and corporate communities, opening doors to potential partnerships and sponsorships in the future.

Looking Ahead: Positioning Qudos Bank Arena as a Multicultural Leader

Qudos Bank Arena’s partnership with CulturalPulse is more than just a one-off marketing campaign—it’s a long-term strategy that positions the Arena as a leader in multicultural experiences. By continuing to invest in customised communication and event activities, Qudos Bank Arena aims to become the premier destination for international acts looking to connect with Australia’s vibrant and diverse communities.

____________________________________________________________

ABOUT QUDOS BANK ARENA
Qudos Bank Arena is Australasia’s 1# and largest indoor entertainment arena, located in Sydney Olympic Park. As a world-class venue, it hosts concerts, sports events, comedy and family entertainment experiences, attracting over 1 million patrons annually.

ABOUT CULTURALPULSE
CulturalPulse is Australia’s leading multicultural audience insights, strategy, and marketing agency. With expertise across major events like the FIFA Women’s World Cup and Cricket World Cup, CulturalPulse helps brands unlock growth through culturally tailored marketing and communication strategies.

ACKNOWLEDGEMENT OF COUNTRY  
Qudos Bank Arena acknowledges that we are on Wangal land. This land connects us all to the past and the future. We respect Wangal Country, recognise Elders past, present and emerging as Traditional Custodians of it, and celebrate the ongoing deep cultural connection of the people who continue to carry its language, song, dance, and stories.

ABOUT ASM GLOBAL
ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of over 400 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues. 

Follow us on Facebook, Instagram, LinkedIn and X. Visit asmglobal.com

ASM GLOBAL (APAC and MENA)
From its APAC and MENA regional headquarters in Brisbane, Australia, ASM Global operates and books a network of venues that includes: 

– Entertainment and Indoor Sports Arenas – Qudos Bank Arena, Sydney; RAC Arena, Perth; Brisbane Entertainment Centre; Newcastle Entertainment Centre; ICC Sydney Theatre; Brisbane Convention & Exhibition Centre, Great Hall; Cairns Arena; Bangkok Arena (under construction); Coca Cola Arena, Dubai; Kai Tak Sports Park Indoor Arena (under construction), Hong Kong; and Axiata Arena, Kuala Lumpur;
– Live Performance Theatres – Brisbane, Cairns, Darwin, Sydney, Bahrain, Dubai and Kuala Lumpur;
– Convention & Exhibition Centres – Brisbane, Cairns, Darwin, Newcastle, Sydney, Christchurch, Kuala Lumpur, Dubai, Bahrainand Riyadh;
– Stadiums – Suncorp Stadium, Brisbane; National Stadium at Bukit Jalil, Kuala Lumpur; Kai Tak Sports Park Main Stadium, Hong Kong (under construction); and 50% ownership of VenuesLive, the operator of Optus Stadium, Perth
– King Abdullah Financial District Conference Center, Riyadh
– Boutique Meeting Facilities in Expo City, Dubai.

For more information, visit asmglobal.com

ABOUT TEG

TEG is a global leader in live entertainment, ticketing, digital and data which sits at the heart of the live event experience for millions of fans. TEG operates globally and includes TEG Live, TEG Sport, TEG Rugby Live, TEG Experiences, TEG Dainty, TEG Van Egmond, TEG MJR, Laneway Festival, Handsome Tours, TEG Lifelike Touring, TEG TES Live, TEG Europe, TEG Asia, TEG North America, Qudos Bank Arena, Ticketek, Ovation, FAN+, VIP NOW and SXSW Sydney.

25 years. 15 million fans. 1,800 shows – Qudos Bank Arena has been bringing world-class live entertainment to Sydney for a quarter of a century and it is celebrating the milestone with a stunning calendar of Events.

Today, Qudos Bank Arena, Australia’s largest and most diverse indoor venue celebrates 25 years as a world-class Sydney landmark within the Live Entertainment Industry.

Since opening on 6 November 1999, the 21,000 capacity indoor Arena was purposely built to house the Sydney 2000 Olympic & Paralympic Games. Since then, more than 15 million patrons have passed through the doors of Qudos Bank Arena, of what has now become a core hub of social activity in Greater Sydney.

Qudos Bank Arena is regularly recognised as a top-performing Global Arena and has been awarded the top 26th performing Arena in Billboard Magazine’s Mid-Year 2024 ranking for Venues with a capacity of 15,000 or more.

Owned by TEG and proudly operated by ASM Global, the Arena also hosts multiple sporting events, conferences, community, and charity events.

Chair of Qudos Bank Arena and TEG Group Chief Executive, Geoff Jones said of the 25 year milestone “We are incredibly proud to celebrate the significant milestone of Australia’s #1 Arena.

“Over the past 25 years, Qudos Bank Arena has grown to become an iconic venue, not just in Australia, but globally. Some of the biggest names in Live Entertainment and Sport have played in the Arena, which have all no doubt left an indelible mark on attendees over the years. 

“As we reflect on QBA’s incredible history, we look forward to continuing to host the biggest names in the Entertainment Industry and creating memorable experiences for fans from around the globe.”

ASM Global APAC Chairman and Chief Executive, Harvey Lister AM, said that “Qudos Bank Arena is one of the most important venues in our portfolio of facilities, particularly as the Venue came under our management when it was in serious stress and I look back today and see that turnaround being amongst the most significant that I have ever heard of in our industry, and anywhere in the world.

“Qudos Bank Arena is regularly in the top 10 in entertainment ticket sales for any large indoor Arena anywhere in the world, and it’s known globally. The Venue has become much used and much loved by the people of Sydney.” 

Qudos Bank Arena General Manager, Steve Hevern, said “With Qudos Bank Arena hosting so many of Sydney’s memorable entertainment events over the past 25 years, just about everyone has their own special memories here.

“The diverse line-up of events that we have confirmed for late 2024 and 2025 will deliver entertainment for everyone in our community, whether that be sport, music, comedy and / or family events. We look forward to hosting all types of genres as we celebrate the Arena’s 25th anniversary.”ASM Global Group Director of Arenas, Tim Worton said “Qudos Bank Arena (QBA) is one of ASM Global’s most significant venues. It is high profile, globally recognised and a highly respected arena. QBA features regularly in charts for Billboard and Pollstar for ticket sales results, as one of the world’s most successful venues. ASM Global is immensely proud of the Arena.”

Over the past 25 years’ Qudos Bank Arena (originally known as the Sydney SuperDome) has hosted the crème de la crème of the live music industry, with the roll call reading like a who’s who of global music icons, including The Rolling Stones, Elton John, Prince, Taylor Swift, Madonna, Kylie Minogue, Stevie Wonder, Rod Stewart, Bruce Springsteen, Roger Waters, Lady Gaga, Mötley Crüe, Kendrick Lamar, Andrea Bocelli, Metallica, Justin Bieber, Carl Barron, Kiss, Michael McIntyre, Coldplay, Disney On Ice, Michael Bublé, Cirque Du Soleil, P!nk, Eagles, The Wiggles, Beyoncé, Bring Me The Horizon, Gorillaz, Mrs Brown’s Boys, Bruno Mars, Fred again.., UFC 293 and WWE. 

The Arena is home to the Sydney Kings in the NBL and the Sydney Flames in the WNBL. The Venue has also hosted the Sydney Swifts’ Super Netball games, the 2015 Netball World Cup, 2018 Invictus Games, the 2022 FIBA Women’s World Cup Basketball, and many major Boxing and UFC Events.

In 2001, the Arena also hosted the ATP World Tour Tennis Masters Cup Finals, with Australia’s World No.1 Lleyton Hewitt winning the men’s tournament.

The Sydney Kings will play 14 home games at Qudos Bank Arena in the 2024/25 National Basketball Season, including numerous double-headers alongside the Flames.

Sydney Kings Head Coach, Brian Goorjian said “As a club, we congratulate Qudos Bank Arena on their 25th anniversary and thank them for playing a role in our two most recent NBL championships. We thoroughly enjoy all our amazing game days there and can’t wait to create many more everlasting memories this season inside Qudos Bank Arena.”

Qudos Bank Chief Executive Officer, Brendan Wright said “On behalf of Qudos Bank I would like to congratulate the Arena on the 25 year milestone the achievements of the past 25 years and the commitment to the community. Qudos Bank have been proud sponsors of the Arena since 2016. 

“Our longstanding sponsorship has allowed us to support countless events and create memorable experiences for fans and families. Thank you to everyone who has been part of this journey.”

Qudos Bank Arena General Manager, Steve Hevern, added “at the end of the day, this magnificent Arena was built for the people of NSW, initially to host the Sydney 2000 Olympic & Paralympic Games, and it remains ‘The People’s Arena’ to this day, and we are hopeful that this will remain the case for a very long time to come.”

Qudos Bank Area will also play host to Taiwanese singer, songwriter and actor, Eric Chou (10 November), South African comedian, Trevor Noah (20 November), the NSW Schools Spectacular (29 – 30 November), US rock band, The Killers (6-7 December), Australian children’s music group, The Wiggles (14 December), hip-hop sensation, Childish Gambino (4-5 February), singer-songwriter, Billie Eilish (24-28 February), global icon, Kylie Minogue (1-3 March), country music king, Chris Stapleton (4-5 March) and pop powerhouse, Dua Lipa (26-29 March), pop superstar, Katy Perry (9-10 June) and the return of Australian rock legends, Cold Chisel celebrating their 50th Anniversary Tour (16 November and 4 December). 

See the full Qudos Bank Arena Entertainment Calendar here!

ACKNOWLEDGEMENT OF COUNTRY  
Qudos Bank Arena acknowledge that we are on Wangal land. This land connects us all to the past and the future. We respect Wangal Country, recognise Elders past, present and emerging as Traditional Custodians of it, and celebrate the ongoing deep cultural connection of the people who continue to carry its language, song, dance, and stories. 

ABOUT ASM GLOBAL
ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of over 400 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues.  

Follow us on Facebook, Instagram, LinkedIn and X.  Visit asmglobal.com

ASM GLOBAL (APAC and MENA)

From its APAC and MENA regional headquarters in Brisbane, Australia, ASM Global operates and books a network of venues that includes: 

  • Entertainment and Indoor Sports Arenas – Qudos Bank Arena, Sydney; RAC Arena, Perth; Brisbane Entertainment Centre; Newcastle Entertainment Centre; ICC Sydney Theatre; Brisbane Convention & Exhibition Centre, Great Hall; Cairns Arena; Bangkok Arena (under construction); Coca Cola Arena, Dubai; Kai Tak Sports Park Indoor Arena (under construction), Hong Kong; and Axiata Arena, Kuala Lumpur;
  • Live Performance Theatres – Brisbane, Cairns, Darwin, Sydney, Bahrain, Dubai and Kuala Lumpur;
  • Convention & Exhibition Centres – Brisbane, Cairns, Darwin, Newcastle, Sydney, Christchurch, Kuala Lumpur, Dubai, Bahrainand Riyadh; 
  • Stadiums – Suncorp Stadium, Brisbane; National Stadium at Bukit Jalil, Kuala Lumpur; Kai Tak Sports Park Main Stadium, Hong Kong (under construction); and 50% ownership of VenuesLive, the operator of Optus Stadium, Perth 
  • King Abdullah Financial District Conference Center, Riyadh
  • Boutique Meeting Facilities in Expo City, Dubai.

For more information, visit asmglobal.com Live, TEG Europe, Propaganda, TEG USA, Qudos Bank Arena, FAN+, VIP NOW and Ovation.

ABOUT TEG

TEG is a global leader in live entertainment, ticketing, digital and data which sits at the heart of the live event experience for millions of fans. TEG operates globally and includes TEG Live, TEG Sport, TEG Rugby Live, TEG Experiences, TEG Dainty, TEG Van Egmond, TEG MJR, Laneway Festival, Handsome Tours, TEG Lifelike Touring, TEG TES Live, TEG Europe, TEG Asia, TEG North America, Qudos Bank Arena, Ticketek, Ovation, FAN+, VIP NOW and SXSW Sydney.

Qudos Bank Arena is calling for expressions of interest from suitably qualified security service providers to deliver security services at the Arena.
As a commitment to our social responsibility, Qudos Bank Arena has promoted mental health, sustainability and granting wishes to sick children through our CSR partners Foodbank NSW & ACT, Gotcha4Life and Starlight Children’s Foundation. These partnerships give back to the community, reduce environmental impact, and create a workplace culture that values diversity and inclusion.
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After an outstanding 33-year career in the entertainment industry, Tim Worton, Group Director of Arenas for ASM Global (APAC), is changing pace.

Worton will step away from the industry after 25 years as part of the ASM Global family to pursue a different role, initially as a full-time student in 2025 at Moore Theological College in Sydney for 12 months, with the goal of then working in a pastoral, chaplaincy or ministry role.

A lover of music and live concerts, the veteran of thousands of stage acts and superstars insists the music will not stop when he departs at the end of 2024.

Highly regarded in the venue management and live entertainment world, he has been at the forefront of ASM Global’s live performance venues as Director of the Group’s arenas for the past 19 years.

The announcement of Worton’s career change was made during the 31st Asia Pacific Venue Industry Congress held at the Brisbane Convention & Exhibition Centre (BCEC).

ASM Global (APAC) Chairman and Chief Executive, Harvey Lister AM said Tim Worton would be greatly missed as Director of ASM Global’s portfolio of arenas throughout Australia and the Asia Pacific region.

“Tim has been a great ambassador for our organisation. He has made an admirable and life changing decision to follow his faith and we applaud his decision and wish him well.

“Tim’s leadership and executive management of the arena portfolio is demonstrated by the continued growth of the Group’s arenas through innovation and ongoing development of entertainment content for audiences.”

Tim Worton thanked the company and in particular Harvey Lister and Rod Pilbeam for their ongoing support during his time at ASM Global (APAC) and for his decision of a career change.

“The company has given me amazing opportunities that I will always cherish. Harvey has been incredibly supportive of my decision to go in this vastly different direction, allowing flexibility in my role and I am very grateful for his support and encouragement. Rod has been a great mentor to me over my 25 years with ASM Global and I am indebted to him for the important role he has played in my life.”

Reflecting on the highlights during his custodianship of the ASM Global arena portfolio, Worton says they are two-fold. “Helping to ensure there is plenty of live content and the company’s arena network is operationally and financially successful is a key part of my role. What I have loved most about my career is supporting and mentoring colleagues, helping to create opportunities for future development.”

The veteran of thousands of concerts is hard pressed to choose a favourite. “An almost impossible task, if I’m forced to choose, I’d go with Bruce Springsteen.”

Tim Worton says he is incredibly excited to embark on this new journey and hopes that he is able to make a difference in his pastoral role.

Enquiries: Gail Sawyer, Group Communications Manager – ASM Global (Asia Pacific)
M: +61 439 733 509
E: gsawyer@asmglobal.com

Date published: 20 May 2024

ABOUT ASM GLOBAL

ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues.
Follow us on Facebook, Instagram, LinkedIn and X. Visit asmglobal.com

ASM GLOBAL (ASIA PACIFIC)

From its Asia Pacific regional headquarters in Brisbane, Australia, ASM Global operates a network of venues that includes:

  • Entertainment and Indoor Sports Arenas – Qudos Bank Arena, Sydney; RAC Arena, Perth; Brisbane Entertainment Centre; Newcastle Entertainment Centre; ICC Sydney Theatre; Brisbane Convention & Exhibition Centre, Great Hall; Cairns Arena; Bangkok Arena (under construction) and UOB Live, Bangkok; Coca Cola Arena, Dubai; Kai Tak Sports Park Indoor Arena (under construction), Hong Kong; and Axiata Arena, Kuala Lumpur;
  • Live Performance Theatres – Brisbane, Cairns, Darwin, Sydney, Kuala Lumpur and Bahrain;
  • Convention & Exhibition Centres – Brisbane, Cairns, Darwin, Newcastle, Sydney, Christchurch, Kuala Lumpur, Dubai, Bahrain and Riyadh;
  • Stadiums – Suncorp Stadium, Brisbane; National Stadium at Bukit Jalil, Kuala Lumpur; Kai Tak Sports Park Main Stadium, Hong Kong (under construction); and a part ownership of VenuesLive, the operator of Optus Stadium, Perth
  • King Abdullah Financial District Conference Center, Riyadh
  • Boutique Meeting Facilities in Expo City, Dubai.

For more information, visit asmglobal.com

ABOUT TEG
TEG is a global leader in Live Entertainment, Ticketing and Technology. Every day TEG connects fans to experiences and customers with brands. We are proud partners of some of the world’s largest and most iconic venues as well as leading event promoters globally. TEG operates worldwide out of seven country offices and includes Ticketek, Ticketek Marketplace, Ticketek UK, Ticketek New Zealand, Ticketek Malaysia, Ticketek Philippines, Eventopia, Softix, TEG Live, TEG Dainty, TEG Sport, TEG Van Egmond, Laneway Festival, Handsome Tours, SXSW Sydney, TEG Theatrical, MJR Presents, TEG Lifelike Touring, TEG TES Live, Brickman, TEG Rockefeller, Rugby Live, TEG Europe, Propaganda, TEG USA, Qudos Bank Arena, FAN+, VIP NOW and Ovation.